Marketing and Advertising Strategic Sourcing Solutions
Creative Agency Sourcing
At Corcentric, our marketing sourcing experts believe advertising is fuel to a company’s growth, not just a budget to be slashed. With a true partnership approach, our strategic sourcing experts collaborate with our client’s internal marketing groups to identify the right creative agency suited for your company’s brand campaign needs. Our goal is to encourage agency longevity by defining expectations from the beginning with competitive and best-in-class agreements, establishing KPIs specific to your marketing needs and implementing the procedures for monitoring the relationship moving forward.
Digital Agency Sourcing
With the constant use of mobile devices and social media, simply relying on your website alone is not enough to remain competitive in the digital marketing landscape. Today, companies must complement their traditional marketing campaigns (direct mail, commercials, etc.) with digital strategies such as search engine optimization, digital media buying, and more. Corcentric’s digital agency sourcing experts can help you partner with the right firm, balancing the often overlooked IT requirements behind digital strategies with the creative capabilities that speak to your company’s vision.
Commercial Print Sourcing
Whether its direct mailers, brochures, or fliers, print materials are a tried and true marketing tactic. There is no shortage of print shops in the market, each offering unique services. Our print sourcing experts understand the market landscape and can help you find the right print services provider to meet your service level, volume demand, and print quality requirements. Putting to use our proven strategic sourcing process, our team of marketing experts will ensure you partner with the right commercial print shop, along with securing competitive pricing so you can get more out of your direct mail marketing budget.