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Pharma Public Relations
A large pharmaceutical company required a public relations agency to handle the communication plan for a new product being launched. The pharmaceutical industry is highly regulated and monitored, making public relations all the more essential in having a successful product launch outcome.Corcentric’s marketing services team conducted extensive market research and collaborated with the client’s brand team to establish a clear scope of work to meet project requirements.
Working together with Corcentric’s marketing services team, we were able to identify a public relations agency that could meet the client’s requirements for pre-launch and educational communications. Through negotiations, Corcentric was able to eliminate fees, acquire discounts, and help the client realize savings of 8.8% on their public relations activities.