Benchmarking for Marketing and Advertising
Increasing Agency Value through Budget Optimization and Relationship Management
Innovative Marketing Solutions
Marketing Spend Category Management
- Agency Audit
- Creative Agencies
- Digital Agencies
- Direct Mail Marketing
- Event Planning Agencies
- Market Research Firms
- Media Buying Agencies
- Print Services
- Promotional Merchandise
- Public Relations Firms
- Tradeshow and Exhibits Management
Marketing Agency Audit
Monitoring your agency relationship for contact compliance and conducting detailed audits can be a major challenge, especially when managing several agency relationships. However, assessing agency compliance is crucial to not only making sure these agencies aren’t duplicating their efforts, but also to ensure they’re meeting service and budget requirements. At Corcentric, we have an entire team dedicated to performing marketing and advertising agency audits. Leveraging our internal databases, market intelligence, and research, we’ll provide contract reviews, compliance testing, fee reconciliation, full media audit, risk assessments, and agency relationship management to make sure you’re getting the most value from your agency relationships.
Media Buying and Planning
In today’s media-focused environment, there are a plethora of options when it comes to ad space and marketing channels. Considering costs and ROI, establishing the ideal media placement strategy can be demanding. It requires a team of devoted researchers, negotiators, and strategists to continuously assess buying opportunities and monitor the market for changes. In partnership with your marketing team, Corcentric’s our marketing sourcing experts can help establish a media strategy that meets are all of your media buying and planning needs including: Media Plan Development, Market Research, Media Channel Monitoring and Analytics, Media Buying and Placement, and Traffic Advertising.
Print and Promotional
Critical to any business strategy, print services are essential to driving sales through marketing materials and campaign aids. Our highly collaborative strategic sourcing process creates relationships between internal marketing teams and print service agencies to deliver best-fit solutions. Our team can assist in various aspects of print services including fulfillment, mailing, storage, rush services, and acquiring postal discounts.