Order To Cash Automation: A Comprehensive Guide For Executive End Users


As an executive end user, understanding and utilizing order to cash (OTC) automation solutions is key to the success of your finance department. In order to maximize the profit and efficiency of your OTC operations, you need to be aware of the OTC processes, the different automation methods available, and the best practices to ensure optimum results.

This guide offers comprehensive overview of the entire order to cash automation process. It introduces the different pieces of technology used in the automation process, provides an understanding of how they interact with one another, and offers best practices to integrate the parts into singular system. After reading this article, you will have the knowledge necessary to successfully implement an automation system that results in seamless Order to Cash (OTC) process.

What is Order to Cash Automation?

Order to Cash automation, or OTC automation for short, is the process of automating the operations between the ordering and payment transactions from the initial order entry to the receipt of the customer’s payment. The process involves integrating the systems used for customer data management, order processing, inventory management, invoicing and payment processing, as well as customer service and analytics.

When implemented correctly, automation can drastically reduce workloads in your finance department, generate more accurate customer data, reduce customer wait times, and ensure faster payment processing. OTC automation systems can also help you gain insight into customer behaviour, allowing you to target potential customers and convert prospects quicker.

How Does OTC Automation Work?

OTC automation uses several integrated systems working together to create unified OTC process. The first system is the customer data management system. This includes customer contact information, account history and credit istatus, as well as customer-specific preferences and specifications. This collects data from the customer and stores it in central location, where it can be accessed quickly and easily.

The second system is the order entry system, which captures and makes available customer orders. The orders are processed and stored in this system, and integrated with the customer data management system. The third system is the inventory management system, which helps to track the availability of products and services, as well as its pricing information.

The fourth system is the invoicing system, which creates and issues invoices to customers. This system is integrated with the order entry and customer data management systems, allowing customers to make payments and pay invoices. Additionally, it is linked to the payment processing system, which helps to streamline payments and provide customers with fast, efficient payments.

The fifth system is the customer service system, which helps to improve customer experience. This system contains customer information, as well as its order history, invoice history and purchase history. This also facilitates communication between customers and your company, often providing automated responses to inquiries.

The sixth system is the analytics system, which is used to analyse customer behaviour and assess their needs. This system is integrated with the customer data management, order entry, and invoicing systems, providing access to customer data and insights into customer behaviour.

Finally, the seventh system is the process automation system, which automates the multiple processes involved in the OTC process. This can include customer purchase and payment notification, shipment confirmation, and invoicing processes. The process automation system also integrates with all other systems to provide an end-to-end OTC automation solution.

Best Practices for OTC Automation Implementation

In order to successfully implement an OTC automation system, there are several steps you should consider. First and foremost, it is important to develop the automation strategy that best suits the needs of your finance department. The automation strategy should address the customer data you need and the interactions between the systems you will use.

Next, it is important to connect the different systems used for OTC automation. This requires thorough testing to ensure that each system has seamless and efficient connection with one another. Additionally, workflow automation processes should be in place to automate manual processes and streamline the operations.

It is also important to ensure that the data is secure and accurate, and that customer data is updated in timely fashion. To ensure the data is accurate, you should implement various checks and balances, such as double-entry of customer data, data validation, and audit trails. Similarly, customer data should be updated regularly to ensure customer records are up-to-date.

Finally, customer service should also be taken into consideration. This includes implementing customer service processes, such as automated customer representative notifications, as well as automated order confirmation and shipment notifications. Regular customer service surveys should also be conducted to ensure customer satisfaction.


Order to cash automation is complex process that involves integrating multiple systems into singular, comprehensive OTC system. This guide provides an overview of the process, as well as best practices to ensure your OTC automation system runs smoothly and efficiently. To ensure your OTC automation system is successful, you must develop comprehensive automation strategy, meticulously interact the different systems, and ensure the data is secure and accurate. Following these steps will ensure your Order to Cash automation system will be robust, stable, and provide industry-leading customer service.