Premier Partners

Success Through Collaboration

Your Leadership, Amplified.

Despite the uncertainty and volatility of 2020 caused by the worldwide pandemic, we believe the coming year will be one of monumental growth and opportunity in the transportation industry. As vaccinations continue to circulate, consumer confidence is expected to return with abundance.

Never before has it been clearer that the trucking industry is vital to our needs and serves as the backbone to our survival. Transporting food, PPE, sanitation products and more, our livelihood has always depended on the reliability of the transportation business. Like you, we salute the truck drivers and trucking companies that maintained supply continuity during this crisis.

Corcentric remains committed to providing exceptional tools to help customers and supplier partners grow their business. In 2021, we look forward to a return to face-to-face networking opportunities while continuing to build on digital interaction and virtual customer engagement.

As always, we are eager to work closely with you on a personalized strategy for brand promotion and accelerated growth. Contact us to discuss benefits and opportunities to maximize visibility to over 2,000 customers.

Jessica Boss
Jessica Boss

Director of Supplier Marketing

Robert Garcia
Robert Garcia

Senior Vice President of Supply Management

Supplier Marketing Survey

We asked, you answered.

Our team of dedicated experts operates as an extension of your team, strengthening the value of your brand and core messaging to a membership that represents significant buying power and influence.

As a valued Supplier Sponsor, we appreciate your feedback to strengthen our collaborative efforts. With your insight, we’ve expanded the Premier Partner benefits package to include more speaking engagements, social media, and direct communication for maximizing customer engagement.

What are your most valued customer engagement strategies?

57% speaking engagements
42% meetings and events
33% informative collateral
19% social media

What are the biggest obstacles you’ve faced to gain market share and increase transactions year-over-year?

62% overcoming competition
48% relationship management
38% visibility of marketing efforts
19% education on product/service value

Corcentric by the Numbers

Newsletter Open Rates

Buyer's Guide
Page Views

Total Website
Page Views

Events Each Year

Engaged Decision Makers

Buyer's Guide Users

Ascendancy Amongst the Crowd

Corcentric was founded on the principle that dedicated relationships and regular interaction foster successful partnerships in business. Our events present the opportunity to accelerate your initiatives, share ideas, and form winning strategies.

Pre-Event

Prepare to spot every opportunity

  • Coordinate engagement strategies with our dedicated sales teams.
  • Ensure thorough event planning and management.
  • Identify prospects with intelligence reporting tools.

During Event

Maximize reach and networking opportunities

  • Attract and engage with more than 100 decision makers at each event.
  • Leverage Corcentric expertise and personnel to locate top targets.
  • Take advantage of logistics support by region.

Post-Event

Accelerate pipeline achievement

  • Evaluate engagements and maximize sales impact with thorough review sessions.
  • Improve follow-up throughout buying cycle with full contact list and account intelligence.
  • Receive ongoing exposure with members by showcasing thought leadership.

Ongoing: Continue to nurture prospects

Track

your key accounts with targeted interaction in tandem with our regional representatives.

Identify

sales triggers on target accounts with reporting precision.

Participate

in the Annual Premier Partner Meeting for guidance, assistance, and expertise.

Promote

your brand and support your objectives through regular product promotional strategy.

Integrated Outreach

Connect with more than 6,000 decision makers on the channels they use most frequently to gather information and exchange ideas. Corcentric’s sponsorships for Premier Partners reach your target market online, on trusted social networks, in their inboxes, and through stand-out direct response campaigns.

Customer Communications

Email Branding

Promote your brand in every email sent by Corcentric and NationaLease. Use the opportunity to share best practices, announce new products, and more.

Supplier Product Promotion

Increase awareness of your organization’s products with a special email promotion to highlight current or upcoming products and programs.

Co-Branded Sell Sheets

A powerful visual aid used by all sales teams, and a tangible item to be left with prospective customers.

Direct Mail

Make a memorable impression by putting a printed mailer in the hands of every Corcentric customer. Simply send us your idea and we’ll take care of the rest.

Corcentric + NationaLease News

Showcase your products, specials, company news, and more in this biweekly Corcentric newsletter and weekly NationaLease newsletter sent to private fleets, carriers, and NationaLease members across North America.

Inclusion in Yearly Partners Release

We're excited to partner with you! As a part of our esteemed supplier group, we'll send out a media release explaining our business coalition and goals for growth in the coming year.

Branding

Buyer's Guide Advertising

Get a premium listing on our most visited site. The Corcentric and NationaLease Buyer’s Guide is the exclusive place for customers to research programs and make purchasing decisions about fleet-related equipment, parts, and supplies.

Website Advertising

Extend your web presence and reach your target market with an online ad promoting your company and its products and services. Your ad will appear on corcentric.com and its subsidiary websites.

Website Branding

Have your logo featured in the footer of every page on the Corcentric and NationaLease websites, supporting your brand presence throughout each site.

Special Designation Buyer's Guide

Grab a wider audience, with additional dedicated space on our exclusive Buyer’s Guide.

Preferential Leads to New Business

In a competitive market, be the first to meet your customer’s needs.

Exclusive Tablecloths

Providing added distinction from other suppliers during trade shows, meetings, and events, branded tablecloths make your booth hard to miss.

Giveaway Sponsorship

Branded collateral from our valued sponsors is hard to miss at events. Ask us about how to have your giveaway added to the registration!

Event Sponsorship

Be the reason your customers enjoy their event, and gain additional exposure through sponsorship of dinners and/or entertainment.

Logo Recognition

Add your branding to the largest presentation piece in meeting rooms, the presentation screen.

Thought Leadership

Executive Surveys

Survey Corcentric customers and NationaLease members to gather valuable market intelligence about industry trends, purchasing behaviors, product preferences, and more.

Special Reports

Attract new leads and position your company as an industry expert by presenting an in-depth report on the latest best practices as they relate to your product or service. Reports are featured on the Corcentric website for six months and promoted across all Corcentric marketing channels.

Webinars

Present a sponsored webinar to reach a wider audience, build awareness for your products and services, and share your unique expertise around key issues and trends.

Guest Blogging

Join us as a guest blogger on the Corcentric and NationaLease websites and share your expertise on issues that matter most to our customers. Posts are published twice weekly and promoted across all marketing channels, and are frequently pitched to relevant trade and business press.

Social Media

Corcentric’s social media campaigns span Facebook, Twitter, LinkedIn, and Google+. Join the discussion, extend your reach, and promote your products, events, news, thought leadership, and more on this vital channel.

Preferential Guest Speaking Engagement

No other opportunity offers a better platform to connect directly with customers, allowing for your direct message to be heard.

Annual Premier Partner Meeting

Your expertise and opinions matter, shaping the way we all grow business.

Discounted Canadian Leadership Summit Attendance

Help grow your business in Canada, showcasing your brand to our most valuable Canadian members.

Private Fleet + Carrier Maintenance Meeting

Be a part of the action when our largest customer group gathers to network and discuss the business.

Customer Communication + Sponsorship Value

View Details

Live Conference + Event Sponsorship

Your business thrives on relationships, and the energy and focus of live gatherings promote truly rewarding connections. Sponsoring Corcentric and NationaLease conferences and events helps you strengthen your valued networks and establish a strong market presence.

*Please note: Additional attendees for all events are $895 and spouses are $300.
**Supplied by sponsor

NationaLease 77th Annual Meeting
September 12-13, 2021 | Nashville, TN
NationaLease Annual Meeting

Executives from 155 member companies gather to share ideas and experiences, discuss ways to improve the bottom line, receive important NationaLease updates, and network with the industry’s leading suppliers.

Premier Sponsorship Package
  • Five complimentary registrations*
  • Preferred location at the tradeshow reception
  • Two 6-ft. tabletop tradeshow displays
  • Inclusion of promotional literature and/or gift at registration**
  • Event sponsorship and recognition
  • Exclusive listings in our event mobile app
  • Two free promotional mailings to all members**
  • Sponsor recognition in our corporate newsletters
  • Sponsor recognition in all pre-event marketing + websites
  • Access all attendees with a comprehensive contact list
  • Premier Partner identifier ribbons
NationaLease Spring Business Meeting in Conjunction with TRALA
April 11-14, 2021 | San Antonio, TX
NationaLease Spring Business Meeting in Conjunction with TRALA

Suppliers and leaders in the truck rental and leasing industry come together with TRALA, a nonprofit trade association that serves as the voice for the truck rental and leasing industry, to focus on day-to-day issues.

Premier Sponsorship Package
  • One complimentary registration
  • Attendance at all open sessions
  • Sponsor recognition in all pre-event marketing
NationaLease Maintenance Managers Meeting
May 5-7, 2021 | San Antonio, TX
NationaLease Maintenance Managers Meeting

Maintenance and operations professionals from North America’s premier full-service leasing companies come together with leading suppliers for a productive, fast-paced, informative event featuring workshops, forums, and technology updates.

Premier Sponsorship Package
  • Two complimentary registrations
  • 10x10 booth tradeshow display
  • Attendance at all open sessions
  • Event sponsorship and recognition
  • Premier signage at tradeshow reception
  • Access all attendees with a comprehensive contact list
  • Premier Partner identifier ribbons
  • Attendance to exclusive First Timers Reception
NationaLease Sales Meeting
TBD
NationaLease Sales Meeting

Network directly with the people who represent your products and services to private fleets. This is the only venue to bring sales executives to network and catch up on the latest sales and marketing trends in our ever-changing industry.

Premier Sponsorship Package
  • Two complimentary registrations
  • One 6-ft. tabletop display at tradeshow reception
  • Attendance at all open sessions
  • Event sponsorship and recognition
Corcentric Private Fleet + Carrier Maintenance Meeting
May 2021 | TBD

Develop better cohesiveness and stronger relationships between customers, suppliers, and Corcentric when you attend this returning event. Back by popular demand, connect and network with decision makers in our largest customer group.

Premier Sponsorship Package
  • One complimentary registration
  • One 6-ft tabletop display at our Trade & Technology Fair
  • Attendance at all open sessions
  • Event sponsorship and recognition

2021 Industry Events

Due to the worldwide pandemic, many of these events are subject to change.

January
  • FMI (Food Marketing Institute) Midwinter Executive Conference
February
  • ProcureCon Indirect East
March
  • TMC (Technology and Maintenance Council) Annual Meeting
April
  • Modex
  • Impact Manufacturing Spring Summit
  • ELFA (Equipment Leasing and Finance Association) National Funding Conference
  • FMI (Food Marketing Institute) Supply Chain Conference
  • NPTC (National Private Truck Council)
May
  • ISM (Institute for Supply Management) Conference
  • FMI (Food Marketing Institute) Financial Executives Conference
  • MHEDA (Material Handling Equipment Distributors Association)
July
  • TCA (Truckload Carriers Association)
  • GATS (The Great American Trucking Show)
September
  • Procurement Leaders Annual Conference
  • TMC (Technology and Maintenance Council) Fall Meeting
  • ProcureCon Indirect West
  • ITA Annual Meeting and Expo
October
  • ATA (American Trucking Associations) Management Conference and Exhibition
  • Impact Manufacturing Fall Summit
  • ELFA (Equipment Leasing and Finance Association) Annual Convention

Get Started

To plan and develop these engagement opportunities, contact Jessica Boss, Director of Supplier Marketing. Jessica will work with you or your marketing team to execute a Premier Partner marketing plan that works. Start taking advantage of Premier Partner benefits today.

We look forward to hearing from you!

Jessica Boss
Director of Supplier Marketing

Call: (954) 905-2521

Email: jboss@corcentric.com