Marketing Sourcing Solutions
Corcentric’s procurement thought leaders pioneered the practice of Marketing Category Management. We have in-depth knowledge of all the elements of your company’s Marketing Efforts, including:
Public Relations Strategic Sourcing
Public relations teams play a critical role in developing, promoting, and sustaining a company’s overall brand image. At Corcentric, our agency sourcing experts understand the importance of having an agency you can trust to deliver your message. Whether your concerns are crisis management, brand advocacy, or product launch promotion, our Public Relations strategic sourcing experts can help you source the right PR agency for your brand needs. Together, with your marketing resources, we’ll develop a scope of work and a go-to-market strategy to identify a public relations agency with the right competencies to meet your needs.
Digital Marketing Agency Strategic Sourcing
Digital marketing has become much more than simply creating a website. With new channels constantly emerging, having an adaptive and cutting edge digital agency is crucial to staying up to date with the latest digital marketing trends. Corcentric’s Digital Media strategic sourcing experts can help you partner with the right firm whether you’re looking for search engine optimization, digital media planning and buying support, or to give your social media presence a boost. Combining both our IT and Marketing subject matter expertise, our Digital Media procurement professionals will go beyond just simply evaluating costs, to ensure technical functionality requirements are met, as well as creative capabilities and cultural fit.