Global Luxury Auto Manufacturer
A global luxury auto manufacturer that hosts several multi-city, multi-day events throughout the year engaged Corcentric to optimize their brand activation strategy while reducing their event planning budget. The client wanted to adapt a corporate worldwide anniversary event for a North American audience, and needed support to see their vision through.
After Corcentric conducted several customized agency strategic sourcing projects to meet all the unique brand image requirements, the client was able to identify an Experiential Agency with a creative flare, and competitive fee structure to support all the clients’ events, from small rallies to anniversary events to worldwide events.
Objective: Evaluate experiential agency’s ability to organize, plan, and execute activities including: Event Design, Hospitality, and Production Services
Result: Corcentric worked with the client to drive more value out of their experiential agency budget and introduce new innovative suppliers to better engage the luxury manufacturer’s target audience; ultimately achieving 8% in total savings.