Marketing Agency Assessment Solutions
Increasing Agency Value through Budget Optimization and Relationship Management
Why Companies Choose MIND
Marketing is inherently creative and innovative, and is driven by elements like insights and intuition, which are difficult to quantify, difficult to track, and yet absolutely essential to growing the business. Our Marketing Consultants understand the unique nuances, and developed MIND with that in ‘mind’.
Marketing Infrastructure & Network Diagram Delivers Results
Clients who leverage MIND see higher ROI to position their brands above competitors. MIND offers:
- Visibility into the agency ecosystem across multiple brands and marketing tactics
- Identification of potential risks in overall agency capabilities and scope coverage to support ongoing marketing strategies
- Actionable insights to inform decision making on agency management, marketing budget allocation, marketing resource needs, future planning, etc.
- Increases collaboration between Marketing and Procurement to identify ways to optimize the marketing category
We work collaboratively with you to determine short and long-term goals, and develop a plan to address anything from high complexity initiatives, like future state planning, to low complexity initiatives, like direct negotiations and agency search. Supplement your standard spend analysis process and apply the Marketing-specific MIND solution today!